YouTube has developed into something much more than just a means to watch cat videos during your lunch break – it can also be used as a powerful online marketing strategy for businesses. If you’ve never considered embracing YouTube marketing, now could be the perfect time to reach the millions of people who access YouTube each day.
A video is increasingly popular
A video is a very effective way to reach your audience and this format is increasingly being used across a number of platforms in the world of digital marketing. The nature of Youtube Marketing lets you embrace your creative side by developing attention-grabbing ads to reach your target audience. If you’ve been used to print or image-based ads, YouTube advertising lets you try something a little different with video advertising.
With 300 hours of YouTube videos being uploaded each minute and over 30 million visitors each day, it goes without saying that YouTube reaches a huge audience. YouTube is a highly engaging social media platform which attracts users with a wide range of interests. Given the reach of YouTube, it makes sense for businesses to take advantage of this platform through targeted advertising.
Various options to display your ads
Youtube Marketing offers advertisers a number of different formats to display your ads and you can experiment to find the format that works best for you. From in-stream and in-video ads to bumper and masthead advertising, there are a number of ways that you can embrace YouTube to boost the visibility of your business.
Lisa Jones runs the Youtube channel for this vertikal heizkörper business and this garden turf store and says “With over a billion videos available on YouTube, you might be wondering which videos your ads will appear alongside. YouTube comes complete with targeting options so you can ensure that your ads reach your primary audience. You’re able to target by demographic – age, gender, parental status, income – or the interests of users so you can narrow down your audience to those who would be most interested in your product or service.”
As with most forms of social media, YouTube is mobile friendly. In fact, many people pass their time by taking a sneaky peek at YouTube videos on their mobile devices. This means you can be assured that YouTube has kept up when it comes to the need for content to viewable on all devices and your ads won’t be impacted.