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The Advantages Of Embracing YouTube For Your Online Marketing

YouTube has developed into something much more than just a means to watch cat videos during your lunch break – it can also be used as a powerful online marketing strategy for businesses. If you’ve never considered embracing YouTube marketing, now could be the perfect time to reach the millions of people who access YouTube each day.

A video is increasingly popular

A video is a very effective way to reach your audience and this format is increasingly being used across a number of platforms in the world of digital marketing. The nature of Youtube Marketing lets you embrace your creative side by developing attention-grabbing ads to reach your target audience. If you’ve been used to print or image-based ads, YouTube advertising lets you try something a little different with video advertising.

Massive Reach

With 300 hours of YouTube videos being uploaded each minute and over 30 million visitors each day, it goes without saying that YouTube reaches a huge audience. YouTube is a highly engaging social media platform which attracts users with a wide range of interests. Given the reach of YouTube, it makes sense for businesses to take advantage of this platform through targeted advertising.

Various options to display your ads

Youtube Marketing offers advertisers a number of different formats to display your ads and you can experiment to find the format that works best for you. From in-stream and in-video ads to bumper and masthead advertising, there are a number of ways that you can embrace YouTube to boost the visibility of your business.

Targeting options

Lisa Jones runs the Youtube channel for this vertikal heizkörper business and this garden turf store and says “With over a billion videos available on YouTube, you might be wondering which videos your ads will appear alongside. YouTube comes complete with targeting options so you can ensure that your ads reach your primary audience. You’re able to target by demographic – age, gender, parental status, income – or the interests of users so you can narrow down your audience to those who would be most interested in your product or service.”

Mobile friendly

As with most forms of social media, YouTube is mobile friendly. In fact, many people pass their time by taking a sneaky peek at YouTube videos on their mobile devices. This means you can be assured that YouTube has kept up when it comes to the need for content to viewable on all devices and your ads won’t be impacted.

Web design ideas to implement

Web Design simply refers to the process of creation up to maintenance of websites. Whether you run a traditional business like this roll compactor equipment manufacturer or an online store like this scented candles retailer does, doing your research and having a great web design is key as it is your first impression on potential clients.

There are different aspects of web-design and they include, interface design, web-graphic design, user-experience design, authoring as well as search-engine optimization. Here is an outline by seo manchester and web design professionals that will help you get started on the right foot.

Web Design has key elements such as;

• Layout- how the texts, graphics, and ads are arranged. A good web design should be pleasing aesthetically and easy to use. It should also suit the brand and the target audience.

• Graphics – This Includes photos, logos and icons or clipart used to enhance the site’s appearance.

• Color- it depends on the purpose of the website and the choice of the client. A website can simply be black and white or have a multi-colored design.

• Font – there are multiple fonts which can be used to enhance the appearance of the website being designed. These fonts are known as the web-safe-fonts and they include Times New Roman, Arial, Times etc.

• Content – the message the website displays which can be through texts or visuals such as pictures and videos. Content should be relevant and also useful.

Jim Jackson runs the website for this borehole drilling company and this hairdressers warrington business and notes “There are two common ways of designing a desktop or mobile website i.e. the adaptive design and responsive design. Content in a responsive web design usually moves dynamically as per the size of the display screen.”

Peter Ormand runs the website for MT Mechelec and this laser tattoo removal milwaukee business and notes “The adaptive design’s content is normally in fixed layouts which match the common display-screen size hence it’s essential for the web designer to use a layout that can be consistently used by various devices.”

Overall, a good web design should:

• Have a navigation bar with menus and navigation tools which will help the website user to move around with a lot of ease and to easily find the information that they need.

• Be compatible with different operating systems and run well on different browsers. This makes it easy to view the site.

• Be interactive in order to increase user participation. The designer can add a comment box, questionnaires, opinion poll, a news-letter sign-up option, email forms etc.